Author Kathleen Kaufman on Facebook Marketing

Author Kathleen Kaufman posted her take on Facebook marketing as part of The Pollack PR Marketing Group’s 25 Anniversary monthly guest blogging series.

Excerpt:

Facebook marketing is a dirty word. No one wants to feel like they’re friends with a person who is trying to sell them a product, be it a book or a copyedit.  The most successful Facebookers, the ones who have converted their page into actualized business, are not marketing, rather they are participating.   It’s not as easy as it sounds; for one, you have to mean it.  The simple act of being genuine on Facebook is easier said than done. Read more–>

Jennifer Havenner on HuffPost: eBooks Have Resurrected the Printed Book

The Way Things Are Publications‘ Director of Publishing, Jennifer Havenner, published a column today on Huffington Post describing why bookstores should advocate the printed book and how publishers should focus on reserving high quality publications for print and anything else for eBooks.

Excerpt:

More than once a week this year, headlines crossed my desk about the death of publishing, the demise of books, and the cold-blooded murderer that is the eReader. The Chicken Littles of the publishing world have clucked about lost points in retail sales of books and the increasing digital format trend. This is partly true. Book sales were actually up 3% last year and increased even more in online stores. eBooks exploded with sales over 175% compared to 2008. –> Read More

 

New Column By Edward Flattau

Edward Flattau, environmental columnist and author of upcoming book Green Morality, released a new column today about U.S. Senator Mary Landrieu and her actions and response regarding the recent oil spill in the Gulf of Mexico. The column can be found at Mr. Flattau’s official website and in various syndicated outlets nationwide, including Huffington Post.

Excerpt:

With friends like U.S. Senator Mary Landrieu, the good people of Louisiana don’t need enemies. The allegiance of this Louisiana Democrat lawmaker is clearly first and foremost to the oil industry that has contributed more than a half million dollars to her political campaigns over the years.

If her primary loyalty were to the general public and environmental health of the Gulf Coast region, she would be more concerned about the dire ecological threats posed by the BP oil spill in the Gulf of Mexico than playing down the impact of the incident. Instead of directly confronting those eco-threats with a sense of urgency, she chose to concentrate on being an apologist for an industry instrumental in the destruction of half of her state’s coastal wetlands prior to the BP spill. Loss of those wetlands has left many of her constituents without a significant buffer against hurricanes roaring out of the Gulf. And if the BP oil slick infiltrates and kills off the remaining marshes, as it threatens to do, Louisiana residents along the coast will be totally at the mercy of the elements. Read More–>

 

Jennifer Havenner on CNN iReport: eBooks Will Not Kill The Print Star

In support of the recently released editorial by The Way Things Are Publications, Director of Publishing Jennifer Havenner released an opinion on CNN’s iReport advocating for using print for the industry’s highest quality works and reserving eBooks for everything else.

The iReport column can be found here.

 

Los Angeles Independent Publisher Issues An Editorial Advocating Responsible Printing In Conjection With Electronic Publishing

LOS ANGELES, CALIF. (May 19, 2010)The Way Things Are Publications, a Los Angeles based independent press that focuses on raising public awareness on social issues, announced today the release of the first of a series of official editorials on the status of the publishing industry. The topic of the editorial, “The Role of Printed Books in a Digital World” details some of the larger eReader, eBook, and printed book trends of the past couple years and delivers a thesis on how publishers should bolster the printed book in this new era.

The Way Things Are Publications utilizes both eBook and printed book processes in its production mix, however, advocates in the editorial judicious use of printed books. The editorial states, “Print…should be reserved for the highest quality and most timeless material. Consumers should know that if they are purchasing a print book, they don’t need to vet it for quality, relevance, and extended usefulness.”

“The editorial series released this month with this publication is a way for us to deliver our unique perspective to the industry, retailer, and consumer.” said Jennifer Havenner, Director of Publishing for The Way Things Are Publications. “There is much disinformation out there on publishing trends, particularly with eBooks, and it is important to not only deliver accurate information but also to present a sound industry-wide strategy for acknowledging and leveraging these new trends.”

The May editorial was released today and is available for download for free at The Way Things Are Publications website.

About The Way Things Are Publications

The Way Things Are Publications is a publisher of fiction, non-fiction, and periodicals that share philosophical sensibilities and strive to elevate social consciousness. The company chooses publications based upon the social relevance of the material and the author’s intention to address the philosophical nuances of our society and civilization. For more information visit http://www.waythingsarepublications.com and on Twitter @waythingsare.

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The Role of Printed Books in a Digital World

Excerpt:

If Amazon was responsible for letting the world know eBooks were available, then Apple is responsible for making eBooks the new normal.  The book industry’s shock at the unexpected popularity of the format was paralleled only by the shock of how consumers chose to read those eBooks. The future of eBooks is now in a solid upward trend, even as traditional book sales stay flat.1 From the tone of this discussion, there seems to be the possibility that the book industry will be in permanent demise and that the fate of physical book is all but determined.2

Should the industry, as some expect, fall apart in favor of a consumer-run online publishing world with no chance for profit, then one wonders if there is a place for the printed book. If there is a place for the printed book, then what is its role in the grander media landscape? Will the printed book retire like VHS, cassette, and eight-track players? Will our great grandchildren reminisce about the tactile days of pre-2010 when book bags actually carried books and libraries had bookshelves? Or is there still a profound and culturally significant role for the printed book that transcends technological and consumer advancement? If this is the case, then what is the publisher’s role in supporting the printed book in the coming generation? How does the publisher adapt and maintain relevancy and profitability?

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Washington D.C. Environmental Columnist Edward Flattau’s Fourth Book An Urgent Call To Make Environmentalism a Moral and Economic Priority

LOS ANGELES, CALIF. (May 5, 2010)Edward Flattau, the nation’s longest running syndicated environmental newspaper columnist, will release his fourth book, “Green Morality”, this September. The book, an illustrated hardcover non-fiction, is the culmination of research from Flattau’s forty-year career that explores the immoral underbelly of the earth’s ongoing and escalating environmental crisis.

Published by Los Angeles independent social issues press, The Way Things Are Publications, “Green Morality” analyzes manmade global environmental atrocities supporting a theme that environmentalism must become a universal moral imperative to avert long-term environmental destruction. Flattau discusses topics ranging from corporate and industrial environmental immorality to failed public policies, and corrupt or immobilized political leaders. The book advocates a re-alignment of modern society’s value system and economic infrastructure in order to avert environmental destruction and create an environmentally and economically sustainable society.

“Mr. Flattau’s distinguished 40-year career has chronicled the highs and lows of the environmental movement,” said Jennifer Havenner, Director of Publishing for The Way Things Are Publications. “It is a privilege to publish this timely book that calls upon each and every one of us to face up to the environmental crises for no other reasons than it is the right thing to do—and we’ll pay dearly if we don’t. The atrocities brought to light in Flattau’s discourse are punctuated by a fearless analysis of mankind’s moral duty to stop the reckless endangerment of our environment. It is an importantly eminent message that I believe the world needs to hear.”

“Green Morality” includes a preface by renowned environmentalist William A. Butler of Georgetown University and we be available in all major bookstores and online September, 2010.

About Edward Flattau

Edward Flattau is the nation’s longest running syndicated environmental newspaper columnist with 40 years in the industry, columns in more than 120 daily newspapers, assignments from his Washington D.C. base, around the country, Europe, Asia, Africa and South America, and the recipient of ten national journalism awards. In addition to newspaper syndication through Global Horizons, Edward Flattau blogs on The Huffington Post and posts news and updates on Twitter and on Facebook.

About The Way Things Are Publications

The Way Things Are Publications is a publisher of fiction, non-fiction, and periodicals that share philosophical sensibilities and strive to elevate social consciousness. The company chooses publications based upon the social relevance of the material and the author’s intention to address the philosophical nuances of our society and civilization. For more information visit http://www.waythingsarepublications.com and on Twitter @waythingsare.

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